10 cheap healthy foods vs 10 ridiculosly expensive foods!

The cheap and overall healthy foods:

1. Bananas - about $0.33 each


2. Beans  ($0.75/15oz can)


3. Canned tomatoes ($1.67/28oz can)


4. Carrots ($0.66 per pound)

5. Frozen spinach ($1.00/10oz bag)

6. Lentils ($0.79/1lb bag)

7. Oatmeal ($3.69/42oz canister)

8. Peanut butter ($2.39/18oz jar

 

9. Peas ($3.00/2lb bag)

10. Sweet potatoes ($0.50 per potato)

Here is the list of hilariously expensive foods!

 1  Matsutake Mushrooms – $1000pound because of its rarity

2. The World’s Most Expensive Bagel – $1000 topped with white truffle cream cheese and goji berry infused Riesling jelly with golden leaves.

3. The Zillion Dollar Frittata – $1000
It consists of a mixture of eggs, lobster and 10 ounces of sevruga caviar (which costs the restaurant $65 per ounce).


4. Wagyu Steak – $2800
Kobe beef comes from cows that are allegedly fed only beer and massaged by hand to ensure a tenderness and marbling beyond compare



5. Samundari Khazana, the World’s Most Expensive Curry – $3200 To celebrate the DVD release of Slumdog Millionaire, Bombay Brassiere packed this curry platter full of the most expensive ingredients they could find. Devon crab and white truffle and a half tomato filled with Beluga caviar and dressed with gold leaf are just the start of this lavish dish

6. Domenico Crolla’s “Pizza Royale 007″ – $4200


The 12 inch pizza pie is densely packed with an assortment of some of the world’s most expensive food ingredients, such as lobster marinated in cognac, caviar soaked in champagne, sunblush tomato sauce, Scottish smoked salmon, venison medallions, prosciutto, and vintage balsamic vinegar. In addition to all these fine ingredients, it’s topped with a significant amount of edible 24-carat gold flakes.



7. Dansuke Watermelon – $6,100
In a country where watermelons are rare game, they can be a costly commodity. That’s how a 17-pound Japanese watermelon became the most expensive watermelon in the world. Densuke watermelons, a type of black watermelon grown only on the northern Japanese island of Hokkaido, are usually given as gifts due to their extraordinary rarity. There were only sixty-five of the fruits among the first harvest this season. They are harder and crisper than the watermelons we Americans are used to and, according to Tohma Agricultural Cooperative’s spokesman, they “have a different level of sweetness.”


8. Yubari Melons – $22,872
Another type of expensive melon, the world’s most expensive cantaloupes are a pair of Yubari melons and were the first auction of the 2008 season. They had previously been judged the best pair and were purchased by the owner of a nearby seafood lunchbox and souvenir business. It had some competition—100 melons grown by farmers from Yubari were also judged.

9. Almas Caviar – $25,000
Almas caviar comes from Iran making it extremely rare and extremely expensive - sol only in the Caviar House & Prunier in London England’s Picadilly that sells a kilo of the expensive Almas caviar in a 24-karat gold tin for £16,000, or about $25,000. Coincidentally, it is also where you can find the most expensive meal in Britain. The Caviar House also sells a £800 tin for those on a smaller budget.



10. Italian White Alba Truffle – $160,406
Expensive truffles are notoriously pricey because they are difficult to cultivate. This makes them a true delicacy which some have called the king of all fungi. The Associate Press reported that a real estate investor and his wife from Hong Kong have paid €125,000 ($160,406 USD) for a gigantic Italian White Alba truffle which is reportedly the world’s most expensive ever. The most expensive truffle weighs in 1.51 kilograms (3.3 lbs).

Sources: http://cheaphealthygood.blogspot.co.uk/2010/04/10-cheapest-healthiest-foods-money-can.html
http://most-expensive.net/foods

Case Study:Friends

Following his 12 rules for building successful brands in the 21st century outlined in The New Marketing Manifesto by John Grant, here is what the author has to say about  what's behind the popularity and huge success of the sitcom:

1. Sympathy and empathy with attractive losers

(Get up close and personal) - an actor striving for success, an obessed vegan who is overly ethical and green, a beauty that comes from a rich family and tries to be independent by working as a waitress, a guy who is constantly searching for love and two friends who are trying to be a good couple (I couldn't really find something specific that characterises Monica and Chandler as losers)

2. Basic human needs: company
Six people that meet up pretty much every day.

3. Author innovation: in plot, locations, seasonal and topical references
Cozy cafe, unforgettable Thanks-giving scenes, references to old episodes

4. Mythologise the new: the 'friendily' (friends as surrogate family)
Friends who don't need a family that much, nor a lover. They usually end up as being enough for each other.

5. Create tangible differences in the experience: signature style and creative icons
No need to discuss how different they are - e.g. Monica's obession with tidiness vs. Phoebe's hippy's ideas.

6. Cultivate authenticate
Insightful and uncomfortable moments - some scenes that make you blush or ROFL.

7. Work through consensus: a show to share or discuss with others, or read about 
It's one of those shows which despite not being filmed anymore is still re-watched and re-commented on.

8. Open up to participation: everyone has their favourite friend to identify with, or even copy
I personally admire Rachel because she's brave enough to throw away the rich life offered by her parents and tries really hard to be independent.

9. Build communities of interest: it's one of the few shows that attracts fans not just viewers
10 years of love for and obsession with the characters

10. Use strategic creativity: it's a movie promise for a TV show - for a quick hit
Short episodes, humour that is easy to understand (they even add this laughter), weird scenes, friends' cohesiveness

11. Shame a claim to fame: the starts are real friends - at least for the purpose of endless PR stories

Some of them were even more then friends.

12. Follow vision and be true to your values - ' we all act like that real life . only not as funny' (Joey)

Coca-Cola - Guerrilla Marketing

Here is an example of how the famous brands uses the advertising strategy guerrilla marketing to impress people. I think Coca-Cola is doing (as usually) its job of being unique, eye-catching and extremely surprising for those who experience it.
I wish they could make a similar campaing for healthy food - maybe that would be the secret do make people eat fruits or veg - by providing a machine that gives the fruit for free...