It seams that Lego has had some problems with the sales and profits.
So they needed a change and decided to develop something new. After some research amongst daughters and mums, they finally released they fist product aimed exclusively at girls. For the fist time! (They've been operating since 1934.) It is called 'Lego Friends' and is rich in pink and purple.
The sales are said to have jumped dramatically. In 2011, their figures soared by 17% to nearly £2.2bn while operating profit jumped from £573m to £660m.
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