There is something very cozy about those two pictures. I can't remember how I found them. Oh yes, they were in the folder of my old blog - Lullaby.

So how can I connect them with a business concept?
The first association is... pillows!

Here are the 8 most expensive pillows
(that I managed to find)

8) £65.00 Organic wool pillow (www.greenfibres.com). Looks comfy, but as organic as it is, it's too expensive for me!

7) £81.73 Versace Silk Cushion Pillow (www.ebay.co.uk) - Ok, we all know that a brand always adds value.. to the price.

6) £110 Supreme Canadian White Down Pillow (www.duvetandpillowwarehouse.co.uk) - Well, this one is waaay to much. How special can it be to cost 110??

5) £223.48 (www.ecrater.co.uk) - Mmm... to be fair, this isn't the most beautiful pillow I've seen...

It's getting worse! Look at that:

4) £292 1950's Elsa Schiaparelli Silk Scarf Pillow (www.newyorkshoppingdiary.com)

(Sorry, creators, if you read this, but I just don't see the logic beyond the price of this granny pillow)

3) £875.20 Rose Princess Pillow (www.etsy.com). Based on?

2) £1,069.69 Decorative Designer Pillow (it's a cover) (www.etsy.com) - And this is just the cover. Imagine if the had included the pillow (or VAT :D)

1) And the winner is...

I temporarily lost my ability to talk!