Volkswagen. Think small

Long time ago, I watched and interesting move about advertising, can't remember its name, but a campaign they mentioned was Volkswagen's.

When the car was invented, it wasn't that popular at the beginning. People often laughed at the small size of the car. But the clever advertisers had this ingenious idea to turn the critiques into a bonus. And this is how the boom of the sales started.

As simple as that:

Aren't this old adverts just adorable? :)

Sources:

http://foreverydaypeople.files.wordpress.com/2011/09/vw2-2.jpg?w=584

http://www.mrgreen.am/wp-content/uploads/2010/08/vw_thinksmall.jpg