Waitrose

As a big fan of healthiness, good food and lifestyle and of course, business, I asked my self: 'Are the money spent on Waitrose's products really worth it?' Because in the UK, the supermarket chain is famous for its much higher prices, but is also claimed that the food is healthier. So I decided to check this.

According to an article called Waitrose's Green Light for Healthy Food Labels in Regional Business News, 2006, Waitrose has adopted 'the Government's controversial traffic light labelling scheme' which indicate how healthy a certain food is. I'm not familiar with today's situation, but in 2006 many firms refused to use that kind of labelling because that would 'demonise' certain foods.

Also, Waitrose's manager Mr Price says in many interviews that this is what they do - have more expensive food, but are keen on high quality. And he blames the Government of stimulating people buying from the cheap giants - ASDA and Tesco, which in his words, have cheaper and lower-quality food. He also puts that buying cheap food is one of the main reasons for people having health problems.

And there was another article informing that the chains will stop buying fish from 'unsustainable markets'.

I am not an expert, but I am likely to believe that the supermarket chain IS healthy in deed. I didn't manage to find any criticism in the net or in my uni's library reports and journals. So I'll just keep experimenting their foods and will look carefully at the labels. Hopefully, I'll gain some knowledge about the bad chemicals and will be happy recognising the lack of them.

Until that point, I've tried Waitrose's chick peas, lentils and wholemeal cous-cous and was quite satisfied. Ironically, these products are cheaper that ASDA's version.